For Release 
News Release 

Wateroos and PBS KIDS PLAY! Partner to Help Parents Make Smart Choices

San Francisco – (August 2008) – Maddie’s Beverage Company, Inc has recently partnered with nationally acclaimed PBS KIDS to offer an exciting new on-pack promotion. Just in time for back-to-school and through the fall, customers who purchase specially marked packs of All-Natural Apple Flavored Wateroos can receive a 45 DAY free trial to PBS KIDS PLAY!. PLAY! is a fun new way for kids 3-6 to explore math, science, literacy and other subjects using interactive games guided by PBS KIDS characters. The promotion is a sensible partnership between like-minded brands that are both committed to helping parents make smart choices for their kids. 

“We are thrilled to be partnering with PBS to help introduce moms and kids to their exciting new interactive learning service” says Roberta Greenspan , CEO and founder of Maddie’s Beverage Company. “Now Moms can make smart choices for their children’s body AND mind.” 

Wateroos water-filled drink boxes have no sugar, artificial ingredients or sweeteners and no calories so Moms feel good giving their children a healthier alternative to sugar-laden juice and soda. And PBS KIDS PLAY! offers kids activities and concepts that stretch them just enough to induce learning, but not so far as to make success impossible, helping to lay an important educational foundation.

Apple Wateroos are available at natural and grocery retailers across the U.S., and recently were picked up by Babies “R” Us and Toys “R” Us, who stock the product in their stores nationwide. Visit www.wateroos.com/pbs/ to learn more.

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For more information, please contact:
Marina McLachlan, Essenza Communications
Phone: 303-803-5711
E-mail: marina@essenzacomm.com